American Icon Alan Mulally and the Fight to Save Ford Motor Company
Discover the dramatic, behind-the-scenes saga of how Alan Mulally steered Ford Motor Company away from the brink of collapse. When the auto industry teetered on the edge of ruin, Ford chose to forge its own path, implementing a daring strategy to unite its operations, revitalize its car models, and mend a fractured corporate culture. This gripping narrative, filled with boardroom tension and intimate access to key players, chronicles one of the most remarkable business comebacks in history.
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