Blue Ocean Strategy

Blue Ocean Strategy

by Renée Mauborgne, W Chan Kim

Harvard Business Review Press · 2026 · 384 pages

Discover how to escape crowded marketplaces and forge your own path to success. This influential guide offers a powerful framework for identifying and creating new demand, moving beyond traditional competition to unlock untapped growth opportunities. With fresh insights and modern case studies, it's essential reading for any leader aiming to innovate and redefine their industry.

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