Built to Last Successful Habits of Visionary Companies

Built to Last Successful Habits of Visionary Companies

by Jim Collins, Jerry I. Porras

HARPER · 2004

Instead of focusing on fleeting leadership trends, this research delves into the enduring principles behind companies that have thrived for generations. By comparing industry titans with their closest rivals, the authors uncover the fundamental practices that drive long-term success and innovation. Business leaders and aspiring entrepreneurs seeking to build organizations with lasting impact will find a data-driven roadmap here.

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