How Great Ideas Happen

by George Newman

Simon & Schuster · 2026 · 304 pages

Forget the myth of the lone genius; breakthrough ideas are often unearthed rather than conjured. Cognitive scientist George Newman reveals that creativity is a disciplined process of discovery, akin to archeology. Through fascinating examples from art, science, and business, he demonstrates how innovators find brilliance by carefully examining existing patterns and materials. If you're looking for a practical, research-backed approach to unlocking your own innovative potential, this book offers a compelling roadmap to uncovering the next great idea.

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Creativity

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