Predictably Irrational
Ever wonder why you'd pay more for a placebo if it's pricier, or why you're frugal with pennies but lavish with dollars? Behavioral economist Dan Ariely reveals the hidden, systematic forces that steer our decisions, showing that our supposed rationality is often a predictable illusion. This engaging exploration of human behavior, from impulse buys to relationship choices, offers practical insights for anyone seeking to understand their own quirks and make wiser choices.
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