Start with No & Other Negotiating Tool
Forget everything you thought you knew about winning at negotiation. This guide argues that the conventional pursuit of "yes" and win-win outcomes often leads to costly concessions. Instead, it presents a radical approach focused on controlling your own behavior and decisions, rather than fixating on the final result. Learn to embrace "no" as a powerful tool and master the art of patient, emotionally detached negotiation to achieve truly advantageous agreements.
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