The E Myth Revisited Why Most Small Businesses Dont Work and What to Do About It

The E Myth Revisited Why Most Small Businesses Dont Work and What to Do About It

by Michael E. Gerber

1995

If you're dreaming of launching your own venture, this guide offers a crucial wake-up call. It dismantles the common misconception that technical skill alone guarantees business success, revealing how this assumption can actually hinder growth. Instead, it presents a revolutionary framework for building a thriving enterprise by working *on* your business, not just *in* it, offering practical strategies applicable to any small business owner.

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