The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

2011

Navigate the treacherous waters of launching a new venture with this practical guide. Instead of relying on gut feelings or lengthy business plans, this approach champions rapid testing and learning directly from customers. It's essential reading for anyone aiming to build a resilient and successful business in today's fast-paced world, offering a framework for innovation that prioritizes adaptability and efficiency.

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