To Sell Is Human

by Daniel H. Pink

Penguin · 2013 · 272 pages

Forget the old stereotypes of slick, pushy salespeople. Daniel Pink reveals that everyone, from the office worker pitching an idea to parents encouraging good behavior, is engaged in persuasion every day. This practical guide unpacks the modern art of influence, offering counterintuitive strategies based on research to help you connect with others and effectively move them to action, whether in your career or personal life.

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