Best Product Books

A selection of recommended product books worth reading.

• Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and LifeRory Sutherland
• Oyster Perpetual SubmarinerNicholas Foulkes
• Secret of ScentLuca Turin
• Competing Against Luck The Story of Innovation and Customer ChoiceClayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan