BE 2.0 Turning Your Business into an Enduring Great Company

by Jim Collins, William Lazier

2020

This updated edition of a foundational business classic offers a comprehensive guide for aspiring and established leaders aiming to build lasting enterprises. It presents a refined framework for navigating the complexities of company creation, drawing on decades of research and experience. Perfect for anyone seeking to understand the principles that underpin enduring success, this book provides actionable insights for transforming a business into a truly great institution.

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Leadership & Motivation

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