Contagious Why Things Catch On

by Jonah Berger

2016

This book delves into the surprising science behind what makes certain products, ideas, and even rumors spread like wildfire. Instead of focusing on traditional advertising, it explores the six key principles that drive word-of-mouth and social transmission. If you've ever wondered why some things become incredibly popular while others fade away, this is your guide to understanding and leveraging that phenomenon.

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