Best Advertising Books

A selection of recommended advertising books worth reading.

• Building a Story Brand 2. 0 Clarify Your Message So Customers Will ListenDonald Miller
• Contagious Why Things Catch OnJonah Berger
• Ogilvy on AdvertisingDavid Ogilvy
• YesSteve J. Martin, Noah J. Goldstein Ph.D., Robert Cialdini Ph.D.
• Tipping Point, TheMalcolm Gladwell
• PropagandaEdward Bernays
• CashvertisingDrew Eric Whitman
• Copywriters HandbkRobert W. Bly
• The New Strategic Selling the Unique Sales System Proven Successful by the WorldStephen E. Heiman, Tad Tuleja, Robert B. Miller
• All Marketers Are LiarsSeth Godin