Yes

Yes

by Steve J. Martin, Noah J. Goldstein Ph.D., Robert Cialdini Ph.D.

Free Press · 2009 · 272 pages

Unlock the secrets to influencing others with this guide to fifty research-backed strategies for persuasion. Discover counterintuitive yet effective tactics, drawn from decades of psychological study, that can enhance your ability to gain buy-in at work and in personal interactions. This accessible book offers immediately actionable insights for anyone looking to become more compelling and achieve their goals.

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